Cannabis is revealing its multifaceted applications — from medical innovation to sustainable solutions and progressive regulation. As a time witness to this transformational development, I believe effective communication amplifies voices, drives change, and helps to build a future where cannabis is fully recognized for its potential.
Moritz Förster (Founder krautinvest.de, PR Manager)
Moritz Förster
… is a PR professional who learned the craft of communication from scratch. With over a decade of experience, he’s built a reputation as a thought leader in communication for cannabis, technology, and innovation-driven companies. He has been speaker at major events such as Cannabis Europa, ICBC or CB Club. As a PR manager, Moritz provides businesses with flexible, executive-level expertise, whether they are startups seeking storytelling, scale-ups needing structured messaging, or established companies looking for fresh strategies. This approach gives clients the benefit of high-level PR either hand-in-hand with internal PR managers or based on regular C-Level exchange.
Moritz’s has founded krautinvest.de in spring 2017, where he still serves as Editor-in-Chief. Beyond this he has helped to grow one of Germany’s boutique agencies for innovation, digitization and scale-ups since 2017, leading the B2B department in the recent months. Prior, during his time as a freelance journalists his articles have been published in magazines such as taz, Fluter, Tagesspiegel, 11Freunde or Spiegel Online.
Let MJ Content & Communications help you turn communication into your most powerful tool for success. Start communicating with us today via E-Mail or the Contact Form below!
Services
MJ Content & Communications positions cannabis companies and organizations across various cannabis industries in Germany, offering strategic communication tailored to your specific goals. We help you to use professional content as a catalyst and multiplier for success, ensuring every facet of your communication suits business strategy. Our services are designed not only for German companies but also for international businesses looking to enter the German market, enhance their visibility in Germany or to expand their brand identity. We use a comprehensive portfolio of tools and strategies to leverage professional content for achieving your communication goals.
Agenda Surfing and Agenda Setting
Make your voice heard when critical topics dominate the public agenda. Whether it’s policy processes, elections, or major societal developments, we ensure your statements and opinions are visible and impactful. Our professional content covers all aspects of communication, helping you establish your position in key discussions. We also help you to understand how to put a new relevant topic on the agenda which has been overlooked.
Media Relations
Connect with genuine journalists who matter most. We make sure your news, statements, and insights reach the right media contacts. From distributing press releases to facilitating interviews and maintaining ongoing relationships, we help amplify your story through the right channels. Our tailored approach ensures your message resonates, creating meaningful media coverage that drives results.
Content Production
From press releases and blog posts to written interviews and bylines, we provide comprehensive content support tailored to your needs. Every piece is crafted to enhance your messaging and build your authority. Extended content production can be delivered in collaboration with our trusted partner network, including krautinvest.de, as well as through the MJ Universe’s collaborative networks—covering social content, visual formats, and more.
Thought Leadership
Want to share your perspective on pressing issues? Have unique insights for industry peers? We help you to participate in public discourse by identifying the best opportunities for bylines, interviews, and articles that reach and resonate with your target audience. We help you to build profiles of your leadership board depending on the individual track records, expertise, and skills.
Data PR
Journalists value credible data. We help you leverage internal reports, surveys, or company insights to create compelling stories that strengthen your media relations and support your thought leadership strategy. By turning raw information into impactful narratives, we ensure your expertise becomes a trusted resource for the media.
Attention: Pricing is based on individual requirements and based upon an individual offer. For non-profit organizations and academic institutions, we offer adjusted rates to support your mission and social vision.
PRO Tip: For more visibility as an expert in your field, please take a look at our guidelines for guest authors at krautinvest.de. Anyone can contribute free of charge. For more info, got to www.krautinvest.de
Ready to elevate your communication?
Let’s collaborate to create impactful strategies and professional content tailored to your needs — get in touch with us today via E-Mail or the Contact Form below!
Trusted Collaboration since 2019
Many cannabis galaxies, one MJ Universe
Our close collaboration with MJ Universe GmbH allows us to offer a wide range of complementary services, ensuring a seamless and versatile experience for our clients.
MJ Universe connects clients with independent experts (MJU special agents) across the legal cannabis value chain to craft tailored marketing strategies for navigating the cannabis space, with a clear vision, targeted goals, a strategy plan and impactful execution.
Public relations and professional content form a key pillar of any well-rounded marketing strategy within this approach.
About MJ Content & Communications
Crafting Stories, Driving Impact
At MJ Content & Communications, we combine ambition and expertise to craft compelling stories for our clients. Founded by Moritz Förster, a recognized expert in PR and communications, we specialize in creating relevant, impactful content that amplifies voices and drives change. Moritz brings over 12 years of experience in public relations and communications, including eight years in senior and leadership roles.
As the founder and chief editor of krautinvest.de, one of Europe’s leading B2B online magazines for the cannabis industry, he has shaped the narrative for one of the most dynamic emerging sectors.
From crafting strategies for tech startups to scaling communication for innovation-driven companies, MJ Content & Communications is your partner in professional storytelling.
Standing Out in a Crowded Market
In a rapidly growing industry like cannabis, effective communication is about more than just having a message—it’s about having the right message, delivered in a way that resonates and differentiates. This is where we excel.
Why Expertise Matters in Cannabis Communication
Despite regulatory progress with KCanG and MedCanG, cannabis remains one of the most strictly regulated industries in Germany. Whether it’s medical use, non-medical consumption, or lifestyle products, navigating this landscape demands more than creativity; it requires a profound understanding of:
Without this foundation, brands risk falling into the predictable traps of generic communication — green logos, hemp leaves, and slogans that fail to inspire or differentiate. The result? Lost opportunities to stand out and connect authentically with target audiences.
This is where MJ Content & Communications shines:
Why choose MJ Content & Communications?
Let us help you stand out, make an impact, and build a reputation that lasts in the cannabis space. Because professional communication is the foundation for industry leadership.
Unlike generalist agencies, we specialize in cannabis. With media expertise and an insider’s perspective on this complex industry, we help you avoid the pitfalls of generic communication. We know what works—and what doesn’t.
Read Moritz‘ full commentary on the current state of legalisation here
What will happen next? Become an active part of today’s history. Why be a distant observer?
„Die öffentliche Kommunikation über Cannabis sollte evidenzbasiert und ohne Stigmatisierung erfolgen, um gesellschaftliche Aufklärung und den verantwortungsvolle Umgang zu fördern“
… aus Diskursen der WHO & UNODC (ca. 2010)
© MJ Content & Communications UG